For example, for some people, things like organic food or your favorite brands might be important to you; for others, what's important may be different.
I think organic food is probably more popular with the very health-conscious or those who are vegetarian, and they don't want to be taking any food that might have been treated with pesticides.
The good news for small farmers is that there will also be opportunities for new kinds of farming, for example farms that grow organic food and environ men tally friendly food.